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What Makes An Effective Twitter Bio? Part 1: Length and Content
When developing a marketing strategy, most social media managers focus their energy on producing high-quality content and following trends, leaving it easy to overlook the impact of seemingly minor...
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What Makes An Effective Twitter Bio? Part 2: Geography and Website
An essential part of developing a cohesive social media strategy is creating an appealing company description on Twitter. Doing so requires careful attention to both length and content, but data from...
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Favorites vs. Retweets (And Why One is More Important Than the Other)
Social media success is often measured by the number of likes, favorites, and retweets on pages, photos, and posts. But what exactly is the significance behind these numbers? We recently conducted the...
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Should You Tweet on Weekends?
While many social media managers work normal office hours, users on social networks are active around the clock. Given the nature of these networks, users are oftentimes more active on weekends than on...
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YouTube vs. Vine: Which One Drives More Engagement When Posted on Twitter?
In order to drive engagement, brands have increased the frequency of publishing and promoting video-based content–from repurposed television ads to original viral videos–to their followers on Twitter....
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How To Drive Your Own Follower Growth
In a Twitter environment becoming increasingly oversaturated with branded content, distinguishing yourself from the noise can be difficult. Perhaps most essential to developing a strong social media...
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What Gets Better Engagement on Instagram: User-Generated or Branded Photos?
Among all social media platforms, Instagram is the leader in audience engagement for brands. We wanted to explore two different types of posts: user-generated content (UGC – essentially, earned media...
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Keep Up Your Social Media Momentum With These Three Steps
Major League Baseball is notorious for its long season, with each team playing 162 games over 26 arduous weeks. Ask Terry Rodgers, and he’ll tell you “it’s a grind.” And no, he’s not a professional...
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